About Company
Are you a data-driven PPC Specialist seeking an innovative platform to elevate your expertise? At career.imfdirectgov, we champion digital excellence, empowering our team to craft high-impact campaigns across diverse sectors. Our dynamic environment fosters continuous learning and strategic thinking, where your contributions directly shape client success and drive measurable ROI. We believe in providing the resources and autonomy needed for specialists to thrive, translating insights into powerful performance. Join a forward-thinking organisation committed to leveraging cutting-edge strategies and making a tangible difference in the digital landscape.
Job Description
career.imfdirectgov is on the lookout for a highly skilled and results-oriented Remote PPC Specialist to join our innovative digital marketing team. This is a full-time opportunity for a professional passionate about driving measurable outcomes through paid advertising channels. As a key player, you will be instrumental in developing, implementing, and managing successful pay-per-click campaigns across various platforms. We seek an individual with a keen eye for detail, a strong analytical mindset, and a proven track record of optimising campaign performance to meet and exceed client objectives.
This remote role offers the flexibility to work from anywhere in the UK, while collaborating closely with our dynamic team based out of Kingston upon Hull. You will be responsible for managing substantial budgets, conducting in-depth keyword research, crafting compelling ad copy, and meticulously monitoring campaign performance to ensure maximum ROI. Your expertise will directly influence our clients’ digital footprint and contribute significantly to our agency’s continued growth and reputation for excellence. We value proactive problem-solvers who are eager to stay ahead of industry trends and continuously refine their strategies. If you’re ready to take ownership of diverse PPC portfolios and make a tangible impact from day one, we encourage you to apply and help us continue to deliver exceptional digital marketing solutions to our expanding client base.
Key Responsibilities
- Develop, implement, and manage highly effective PPC campaigns across Google Ads, Bing Ads, and social media advertising platforms.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify opportunities for growth.
- Manage and optimise campaign budgets, bids, and targeting strategies to maximise ROI and achieve client KPIs.
- Create compelling ad copy and landing page recommendations to improve conversion rates and ad relevance.
- Monitor, analyse, and report on campaign performance, providing actionable insights and recommendations for optimisation.
- Perform A/B testing on ad creatives, landing pages, and campaign settings to continuously improve results.
- Stay up-to-date with the latest PPC trends, platform updates, and best practices.
- Collaborate with internal teams (e.g., SEO, content, design) to ensure integrated digital marketing strategies.
Required Skills
- Minimum of 3 years of hands-on experience managing PPC campaigns.
- Expert-level proficiency with Google Ads and Google Analytics.
- Proven track record of successful campaign optimisation and budget management.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Excel (data manipulation, pivot tables, VLOOKUPs).
- Understanding of conversion tracking, tag management, and attribution models.
Preferred Qualifications
- Google Ads Certification (Search, Display, Shopping, Video).
- Experience with other advertising platforms (e.g., LinkedIn Ads, Facebook Ads Manager).
- Experience working in an agency environment managing multiple client accounts.
- Knowledge of A/B testing tools and methodologies.
- Familiarity with CRM systems and marketing automation platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Fully remote work model with flexible working hours.
- Generous holiday allowance.
- Opportunities for continuous professional development and training.
- Company-sponsored health and wellness programmes.
- Collaborative and supportive team environment.
- Access to the latest industry tools and software.
How to Apply
To seize this exciting opportunity and become our next Remote PPC Specialist, please click on the application link below to submit your CV and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
